Our Story

Welcome to Deeraah — where experience, passion, and authenticity come together.

My name is Mushtaq Micheal, and I have proudly dedicated the last 36 years of my life to this business. What began as a passion for quality products and honest service has grown into a lifelong journey of learning, refining, and serving customers with integrity.

After decades of experience and success, I am excited to bring Deeraah to Dubai, a city that represents vision, excellence, and global connection. This new chapter marks not just the opening of a business, but the continuation of a legacy built on trust, expertise, and deep industry knowledge.

At Deeraah, we believe in offering carefully selected products that meet the highest standards of quality. Every item we provide reflects our commitment to authenticity, value, and customer satisfaction. Our goal is simple: to give our customers an experience they can trust and return to

Dubai is where our journey takes a new shape, but our values remain the same — honesty, quality, and long-term relationships.

Thank you for being part of the Deeraah story.